THE INTERNATIONAL ENVIRONMENT
 

1. General aspects of the exportation of swiss watches

• Third sector of exportation in Switzerland
• 35 billion of CGF (29 billion euros)
• Increase of the demand in the sector
• Hire of 4.000 new workers until 2016

2. International trade of rolex

• The United States
• Hong Kong
• New factory to ensure the production
• 23 point of sales in the world
• 260 independant shops

3. International trade of swatch

• 160 factories
• Presence on a lot of segments
• Full market coverage

4. From Switzerland to china

• Austerity measures
• Crackdown the corruption
• New way of consumption
• Rolex: popular, symbol of business
• Swatch: considered as professional achievement