A LITTLE OF HISTORY...

1. Rolex

1.1 Birth of the brand

  • 1905 in London by Hans Wilsdorf
  • First waterproof swatch in 1926
  • 1931 : first self-winding mechanism with a Perpetual rotor.

1.2 The brand today

  • Rolex Oyster includes 170 models in 3,200 combinations
  • The Cellini collection is very known

1.3 Rolex in Switzerland

  • Global headquarter in Genève
  • Chêne-Bourg : the manufacture of jewelry products
  • Plan-les-Ouates handles the development of the case and watchstrap
  • Manufacture and assembly of watch movements in Bienne

 

2. Swatch

2.1 Swatch Group

  • 1983 : SMH
  • 1998 : Swatch Group
  • Today 160 factories
  • retail sales to its competitors through ETA, its subsidiary watch movements
  • world leader in jewelry

2.2 Swatch brand

  • Low price range of Swatch Group brands
  • “Delirium” model and SMH saves the brand of the crisis
  • Important diversity and new products frequently